Why I Left the Corporate World to Launch Lyndon Consulting Full-Time
Over the past decade, my professional journey has been deeply intertwined with LinkedIn, a catalyst that prompted my relocation from New Brunswick to Toronto. In reflecting on this transformative period, I can distill it into a rich tapestry of experiences: nine years, six managers, three distinct roles, engagement in two lines of business, and a journey across three offices, including my home workspace. Amidst these fluctuations, I weathered two layoffs, emerging with a profound sense of pride in my contributions to LinkedIn's mission and a network enriched with enduring friendships and invaluable connections. These experiences have not only shaped my career trajectory but also fueled my entrepreneurial spirit.
Several years ago, I embarked on the journey of Lyndon Consulting, initially as a passion project alongside my corporate role. It was a venture driven by the conviction that one day, I would transition into full-time self-employment. This transition was not without its challenges; it demanded continual refinement and adaptation as I steered the business through various realms of consultation while staying true to its fundamental ethos—empowering individuals and organizations to attain strategic clarity for their brands.
In navigating the complexities of entrepreneurship, I found resonance in the wisdom shared by Mike Gamson, a former LinkedIn executive, who advocated for the concept of taking intelligent risks. His framework—evaluating the upside against the downside, considering the expected outcome relative to cost, and seeking balance—served as a guiding light through the dynamic landscape of business decisions.
The evolving landscape of corporate needs has ushered Lyndon Consulting into a pivotal role, particularly in non-tech industries grappling with the imperative of program excellence within their corporate LinkedIn accounts. As businesses beyond the tech sphere recognize the urgency of digital transformation in core functions such as talent acquisition and sales, they face a daunting challenge in charting the path to program excellence. Moreover, heightened scrutiny on technology expenditure, with CFOs scrutinizing every deal for clear ROI, underscores the critical need for strategic advisory.
Lyndon Consulting emerges as a trusted ally, poised to navigate these complexities alongside organizations, ensuring tangible returns on their tech investments. From spearheading LinkedIn recruiting and sales programs to facilitating technology procurement and auditing future business needs, my focus remains steadfast: instilling confidence in technology investments and empowering companies to thrive in the digital era.
